About KPR
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Vision Statement
KPR will be an innovative trendsetter in the Korean public relations industry.
We create value for clients through strategic and integrated communications and creative content development based on collaboration, ideas and technology.
Professional Standards
Core Values
Creative Ideas
& Proactive Implementation
Compatible Business Partner
Integrity & Trust
Team Harmony
Open Communications
Mutual Respect for Staff
Systemized Infrastructure
Encouragement for
Personal Development
Challenging Spirit
Focused Vision
avenue
Welcome to
We are the road to PR in Korea
Joining hands with KPR will lead you to success in Korea.
Provides traditional PR consulting services, coupled with extensive relationships with the media, with specialized PR experts in diverse fields of industry
Introduces the latest digital trends to clients, driving the new digital era with integrative, systematic digital solution services
Creates unique and differentiated customer experiences by integrating diverse and extensive communication skills with PR fields
Digital creative agency that recently joined the KPR family to create and deliver digital experiences in new ways
Creates differentiated value from a PR perspective focusing on the social responsibility of corporate, government and public organizations
Combines KPR's diverse, specialized teams to create a communication synergy that exceeds clients’ expectations
Supports a flexible and fast response to the market for clients by providing the latest media analysis data, communication-related knowledge and diverse success cases in a timely manner
Develops and implements effective and relevant communication strategies utilizing the in-depth PR know-how achieved through support of numerous large-scale sports events
Strategic & Integrated
Communications Group, KPR
KPR is an integrated communications group that offers diverse business solutions and services leveraging its organic structure: KPR, which offers specialized consultancy services across all PR communication fields, and KPR digital, launched to plan, design and execute integrated marketing communications both on and offline
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Our Leadership
KPR, one of the largest public relations consultancies in Korea, has carried out its mission to provide comprehensive, effective and dependable solutions to domestic and international clients since its founding in 1989.
With our founding spirit defined by our founder and Chair, Kay H. Imm, “PR has to pursue social good and put the highest priority on public interest,” we have grown as a reliable PR consultancy.
Thank you for visiting KPR.

Since its foundation in 1989, KPR has exerted every effort to offer optimal PR solutions for domestic and multinational clients from diverse industries, help them address challenges and communicate more effectively. KPR, celebrating its 30th anniversary in 2019, has contributed to creating social value based on its founding spirit, “PR has to pursue social good and put the highest priority on public interest.”

Due to the evolution of digital technology and the transformation of the media landscape, expanding interfaces with consumers and clients and developing various strategies, insights and solutions has become more important than ever. Our new slogan, ‘From Insight to Impact,’ represents our resolve to promote changes in society in a positive way through diverse thinking, analysis and insight.

We provide strategic, extensive services through KPR brand companies and subsidiaries utilizing business know-how in the public relations field. In addition, we offer a higher level of integrated marketing service with digital marketing brand KPR digital, IMC service brand collabo K, digital creative subsidiary Bright Bell and Manning Selvage & Lee Korea in partnership with a global PR group.
KPR now introduces KPR Avenue, the road to PR that KPR has pioneered, and the street that KPR walks along with clients and suggests new paradigms of communication. This concept also refers to venues where KPR employees have been talking and working with various stakeholders, building up expertise and experience over the past 30 years.

KPR Avenue is the path to digital solutions, collaboration and creative ideas and also can be defined as a bridge towards strong relationships and communications highway.

As we have grown with countless clients over the past 30 years, customers, we will continue our endeavor to become the best partner for client success, more sustainable, bigger, pleasant and a better company for the next 30, 50 and 70 years.

September 2019
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Jooho Kim President
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KPR at a Glance
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Year Founded
1989
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Staff
130
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Specialized Teams
13
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Independent Institutes
2
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Awards & Recognitions
50+
2019
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· KPR’s 30th Anniversary
· 16th KPR Collegiate PR Idea Contest
· Hybrid Team
2018
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· Launched KPR digital
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· Acquired Bright Bell
2015
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· Launched collabo K / Expanded IMC Service
2012
Smartphones Introduced
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· Social Communications Research Lab
· Social Impact Team
2008
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· Started full-scale overseas PR services
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· Public PR Team, Digital Communication PR Team, Visual Content
· Development PR Team, Issue & Crisis Management Team
2004
FIFA World Cup 2002
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· Sports Marketing Institute
· 1st KPR Collegiate PR Idea Contest
2000
Separation of Drug Prescription and Dispensing
Rise of IT Ventures
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· Healthcare PR Team, IT PR Team, Consumer Product PR Team,
· Corporate & Finance PR Team
1989
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· KPR Founded
Vision Statement
KPR GROUP
OUR LEADERSHIP
KPR at a Glance