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2019 Thriving Youth Campaign, ‘Thriving Youth Salon, a Place to Discover Yourself‘
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CLIENT
Bayer Korea
PERIOD
2018.01~2019.06
CATEGORY
Campaign PR



KPR supported the Thriving Youth campaign launched by world-renowned life sciences company Bayer Korea to better interact with young people.

In 2019, it held a campaign, ‘Thriving Youth Salon, a Place to Discover Yourself,’ designed based on the trends of the millennial generation, operating SNS channels, conducting online and offline events and publicity activities to raise awareness of Bayer.


SNS Management:

Produced with popular illustrator keykney, culinary expert Hee-jung Choi and other experts.


Offline Event:

An offline event, jointly conducted with psychological therapy provider Mind Prism Co., offered an in-depth self-discovery session for participants to identify their own excitement and thriving. The event received applications totaling three times the venue’s capacity during the recruitment period and drove a high level of satisfaction and positive perception of Bayer.

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