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2018 Art and Life Campaign
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CLIENT
Seoul Foundation for Arts and Culture
PERIOD
2018.07~2018.11
CATEGORY
Event, Campaign



KPR organized and conducted a PR campaign to address the lack of social raise awareness of ‘daily art,’ which refers to citizens’ free and voluntary artistic activities.

It increased social consensus on daily art by designing, producing and releasing content tailored to the target audience, including life-related news and card news. Under the campaign slogan "Anyone, anywhere and anything - art of my own heart," it encouraged voluntary artistic activities among citizens. In addition, KPR sought to diversify support by creating a program that supports individuals’ hobbies to promote Seoul citizen’s artistic activities.

It also launched Art and Life Hackathon, which selected 99 amateur artists to design and develop art content. The final results of the event were presented to 354 citizens through the Amateur Fair in late October 2018. Likewise, it improved the quality of life of Seoul citizens through individuals’ creative and voluntary artistic activities featuring diverse lifestyles. As a result, it earned the Bronze medal in the public communication category of the 2019 Asia-Pacific Stevie Awards.

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